{"id":3169,"date":"2008-09-23T12:41:57","date_gmt":"2008-09-23T12:41:57","guid":{"rendered":"http:\/\/127.0.0.1\/wordpress.1.72m\/?p=3169"},"modified":"2008-09-23T12:41:57","modified_gmt":"2008-09-23T12:41:57","slug":"hvorfor-er-overskriften-sa-viktig-686","status":"publish","type":"post","link":"https:\/\/instantsocialsignals.com\/test\/hvorfor-er-overskriften-sa-viktig-686","title":{"rendered":"Hvorfor er overskriften s\u00e5 viktig?"},"content":{"rendered":"<p><img src=\"https:\/\/instantsocialsignals.com\/test\/images\/stories\/users\/sporsmaalstegn.jpg\" hspace=\"6\" alt=\"\" title=\"\" border=\"0\" \/><\/p>\n<p>\n<meta http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\" \/><br \/>\n<meta name=\"ProgId\" content=\"Word.Document\" \/><br \/>\n<meta name=\"Generator\" content=\"Microsoft Word 9\" \/><br \/>\n<meta name=\"Originator\" content=\"Microsoft Word 9\" \/>\n<link href=\"file:\/\/\/C:\/DOCUME%7E1\/Preben\/LOKALE%7E1\/Temp\/msoclip1\/01\/clip_filelist.xml\" rel=\"File-List\" \/>\n<!--[if gte mso 9]><xml>\nNormal\n0\n21\n<\/xml><![endif]--><\/p>\n<style>\n<\/style>\n<p><span style=\"font-size: 12pt; font-family: 'Times New Roman'\">..og hva kan du gj&oslash;re for at folk skal lese<br \/>\nvidere i salgsteksten din? Her f&aring;r du svar p&aring;&#8230;<\/span>&nbsp;\n<\/p>\n<p><span style=\"font-size: 12pt; font-family: 'Times New Roman'\"><\/span><br \/>\n<!--more--><\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\n<meta http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\" \/><br \/>\n<meta name=\"ProgId\" content=\"Word.Document\" \/><br \/>\n<meta name=\"Generator\" content=\"Microsoft Word 9\" \/><br \/>\n<meta name=\"Originator\" content=\"Microsoft Word 9\" \/>\n<link href=\"file:\/\/\/C:\/DOCUME%7E1\/Preben\/LOKALE%7E1\/Temp\/msoclip1\/01\/clip_filelist.xml\" rel=\"File-List\" \/>\n<!--[if gte mso 9]><xml>\nNormal\n0\n21\n<\/xml><![endif]--><\/p>\n<style>\n<\/style>\n<\/p>\n<p>\n..hvorfor overskriften er s&aring; viktig:\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\nDen skal <b>fange oppmerksomheten<\/b>, slik at folk leser<br \/>\nhele introduksjonen og &quot;fanges av det du har &aring; si&quot; &#8230;\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\n..og hva vil du egentlig si?\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\nDet er sagt at vi i salgstekst m&aring; skrive <b>kundens<br \/>\nst&oslash;rste fordel<\/b> i overskriften. Andre sier at den m&aring; v&aelig;re kort, og andre kan<br \/>\nnesten putte et helt avsnitt inn i overskriften. Men <u>hva er rett?<\/u>\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\n<span style=\"font-size: 12pt\">Du har <b>bare sekunder<\/b> til &aring; overbevise nye bes&oslash;kende om at<br \/>\ndin side er verdt &aring; lese.<\/span>\n<\/p>\n<p>\nSorry, men du kan ikke legge det beste innholdet<br \/>\nnederst p&aring; siden; du m&aring; legge det der det leses f&oslash;rst. Du m&aring; fange<br \/>\noppmerksomheten&#8230;\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\n..og dra oppmerksomheten nedover siden.\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\nDet f&oslash;rste du kan gj&oslash;re er &aring; huke tak i leseren: Det vil si<br \/>\nbruke ord som gj&oslash;r at leseren blir nysgjerrig og &quot;ikke klarer&quot; &aring; la v&aelig;re &aring; lese<br \/>\nvidere. Et eksempel er overskriften til denne artikkelen:<span>&nbsp; <\/span>&quot;Hvorfor er overskriften s&aring; viktig?&quot;\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\nHer huket jeg tak i deg med ordet &quot;<b>hvorfor<\/b>&quot;. Umiddelbart<br \/>\nblir vi mennesker stort sett nysgjerrige p&aring; svaret, og vi blir tvunget til &aring;<br \/>\nlese videre:\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\n<b>Ikke sant?<\/b> Du leser jo her&#8230; &#8211; Hadde jeg valgt en<br \/>\nkonkluderende overskrift (&quot;Overskriften er viktig.&quot;) er det slett ikke<br \/>\nsikkert du hadde lest her&#8230;\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\nI tillegg blir hjernen din tvunget til &aring; v&aelig;re enig med meg:<br \/>\nJeg sier ikke &quot;kanskje viktig&quot;, og heller ikke &quot;det er viktig&quot;. Men jeg sier<br \/>\n&quot;Hvorfor?&quot; &#8211; Du blir umiddelbart &quot;tvunget&quot; til &aring; v&aelig;re enig med meg at<br \/>\noverskriften er viktig.\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\nDet morsomme er at hvis du ikke er enig i min uttalelse, vil<br \/>\ndu lese allikevel: For det <i>engasjerer<\/i> deg&#8230;\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\n..og det er nettopp det du m&aring;: Engasjere leseren din!\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\nNeste oppgave blir da &aring; overbevise leseren din om at du har<br \/>\nrett, ikke sant?\n<\/p>\n<p>\n&nbsp;\n<\/p>\n<p>\nMvh\n<\/p>\n<p>\nPreben\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n&nbsp;\n<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>..og hva kan du gj&oslash;re for at folk skal lese videre i salgsteksten din? Her f&aring;r du svar p&aring;&#8230;&nbsp;<\/p>\n","protected":false},"author":3,"featured_media":3170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/instantsocialsignals.com\/test\/wp-json\/wp\/v2\/posts\/3169"}],"collection":[{"href":"https:\/\/instantsocialsignals.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instantsocialsignals.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instantsocialsignals.com\/test\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/instantsocialsignals.com\/test\/wp-json\/wp\/v2\/comments?post=3169"}],"version-history":[{"count":0,"href":"https:\/\/instantsocialsignals.com\/test\/wp-json\/wp\/v2\/posts\/3169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/instantsocialsignals.com\/test\/wp-json\/wp\/v2\/media\/3170"}],"wp:attachment":[{"href":"https:\/\/instantsocialsignals.com\/test\/wp-json\/wp\/v2\/media?parent=3169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instantsocialsignals.com\/test\/wp-json\/wp\/v2\/categories?post=3169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instantsocialsignals.com\/test\/wp-json\/wp\/v2\/tags?post=3169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}